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Search Engine Optimization (SEO) for Job Postings

What is Search Engine Optimization (SEO) for job postings? Keywords, that make your job searchable. Think like an applicant. What are you looking for when you’re searching for a position? In job aggregators like Indeed.com, that iRecruit posts your positions to automatically, applicants will use keywords, and locations to find positions they’re interested in.

Let’s say you’re looking for Certified Nursing Assistants. Your job title is “Certified Nursing Assistant”.  So, any qualified person looking for a Certified Nursing Assistant position to apply to should be able to find the position.

We can expand on “Certified Nursing Assistant” by adding “CNA” to the job title and “C.N.A.” since those are all keywords that might be searched on for this type of position.

Using the relevant keywords in both your job title and description will optimize the listing for organic search and increase your search engine ranking, making your listings easier to find.

The first sentence of your job description should be as succinct and descriptive as possible, since it will show with the job title on the search results.

CNA Certified Nursing Assistant C.N.A. – Full Time
Company name is hiring a licensed CNA Certified Nursing Assistant in a full time role at our Farmington, CT facility. ….

Don’t forget to add your City, State and Zip code to the posting. These are also incredibly useful for having the job listing found in search results.

Google’s Keyword Tool, typically used for Advertising, is an excellent keyword tool you can use to improve the search engine optimization for your job postings.

Also see: Six Things You Need in Every Job Description

About iRecruit

iRecruit is a hosted, web-based recruiting software designed to provide any size of business a cost effective, affordable and simple way to handle their recruiting process online.

Not only will this applicant tracking software work in conjunction with your company website, iRecruit provides you with your own career center that will allow your applicants to select the position they are interested in, and apply online through your website!

Weekly demos, Tuesdays and Thursdays at 2pm Eastern Time, or call us at 1-800-517-9099 to schedule a demo at your convenience.


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